TriciaKefferWinner

on the Migration Highway!

On the road again…

Tricia was heading south on the 18 mile stretch from Florida City to Key Largo late one evening. While thinking about her Hammock Bird project, she looked up at the stormy skies rolling in. The song AC DC Highway to Hell came on the radio. Which sparked an idea. “These birds are in the highway in sky trying to navigate food deserts and glass buildings etc. It’s a highway through hell for them. How can I provide food for them? I can stop for a cofee, food, or gas but thes birds have no rest stops”.¬†

Food Trucks – these birds need a food truck for their migration in the sky journey!

An idea was born but it needed more work. “How could I encourage people to plant native plants for ecological patches?” Tricia is a former dolphin trainer with a BA in Psychology. She combined her education with inspiration from Free Little Librarys to launch “food truck” plans on this website.

It’s about giving people positive vibes for taking action with the educational materials.

Inspiration – Free Little Little Libraries

Tricia grew up going to the libraries during summertime breaks. “I love the free little library concept” she said. She was brainstorming some ideas to encourage people to follow through with the educational handouts. “Too many times we give away free handouts – but there is no follow up to find out if people take action”.

I developed this website to encourage people to “take action” from the free materials to install and register their food trucks. Everyone gets gold stars ūüôā As a bonus, they can join the socials and hashtag their food trucks (minimum of three native plants together).¬†

There is always a facebook public group. 

Everyone who registers their food truck on the website can choose their level of privacy. As the program rolls out we would like to offer people a small plaque for their registered trucks. 

The logo?

“I was looking for inspiration from songs on YouTube. When I googled bird songs, Born to be Wild by Stephanwolf poped up. The video was perfect. The band members were on motocycles on the open highway. At one point, they even stand up on the bike and flap their arms. I had to laugh. This is perfect for a logo.”

Tricia learned graphics from her BA in Art at Florida International University. She set about to find the perfect bird and motorcyce to assemble for a logo. There you have it. A bird on a motorcycle on the migration highway looking for a food truck for a pit stop.

Research References